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Dani Expo

From concept to a full online store

A custom e-commerce platform built from scratch — catalog, admin dashboard, and booking system included.

Dani Expo | From concept to a full online store project screenshot

The challenge

Dani Expo needed a real online store, not a brochure site. An e-commerce platform where customers could browse and search a catalog of hundreds of products, backed by an admin dashboard to manage everything, an appointment booking system, and analytics to track it all. Nothing off-the-shelf fit their workflow, so we built it from scratch.

Our approach

We started with the data architecture, designing a database schema that could scale with their catalog. From there, we built the storefront, admin panel, and booking flow in parallel, shipping iteratively over six months. Every feature was tested against real product data, refined based on client feedback, and deployed to production continuously.

What we delivered

Product catalog with 800+ items and category management
Full admin dashboard with analytics and dark/light mode
Appointment booking system with multi-step flow
Advanced search and server-side filtering
User authentication and account management
Automated email notifications
Image upload and optimization pipeline
Country-of-origin tracking with flag indicators

Tech highlights

Modern React framework with server-side renderingPostgreSQL database with ORMCustom authentication systemReal-time analytics dashboardDeployed and maintained in production
Honestly, I am amazed. They left me speechless. We needed a full platform with product management, an admin dashboard, and a booking system. They delivered everything from scratch, handled hundreds of products, and the result is something I never imagined was possible.

Dani

Dani Expo

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